National WIC Association Project

Image of a coloring book

I designed static banners, paid social ads, and videos for the WIC (Women, Infant, and Children) program. My work targeted families with young kids, pregnant women, and caregivers, creating animated banners, social assets, animations, videos, coloring books, emails, and print materials, applying skills in ideation, layout design, and video editing.

Brand Guide
Image of brand guidelines
Monthly Social Media Assets
A Gif file, for National WIC associateA Gif file, for National WIC associateA sticker design image, for National WIC associateFacebook SM post gif file, WIC MS project
A gif image of Thanksgiving illustrationsA collage of moms breastfeeding their babiesAn image of woman breastfeeding her baby at a farmers marketAn image of woman feeding her babyA static banner design image, for National WIC associateFacebook SM post image, WIC MS project
Coloring Book Illustrations
Image of a coloring book Image of a coloring book
Sticker Design
A sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associateA sticker design image, for National WIC associate
Brochure
Brochure product exampleBrochure product example
WIC Enrollment Campaign

The campaign successfully raised awareness:

  • Over two-thirds of respondents recalled seeing ads on Facebook.
  • 80% reported a positive view of the WIC program.

It had a strong impact on enrollment:

  • 64% of respondents were currently enrolled.
  • 40% of non-enrollees considered enrolling, particularly after seeing the "Support is Closer Than You Think" ad.

Overall program perception was positive:

  • The WIC program was viewed as helpful.
  • Many participants were satisfied with benefits like nutrition education and formula.
Banners for WIC mom strong enrollment week
Digital Flipbook

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Image of a doctor with a toddler
Cookbook

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Image of a mom and a toddler in the kitchen
OneSheet

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infographic