WIC STRONG

Project Details

Industry

Public Health Care

Service

Graphic Design

Role

Graphic Designer

Year

2021-2025

WIC
Women, Infants, and Children

Designed static banners, paid social ads, and videos for the WIC (Women, Infant, and Children) program. My work targeted families with young kids, pregnant women, and caregivers, creating animated banners, social assets, animations, videos, coloring books, emails, and print materials, applying skills in ideation, layout design, and video editing.

Brand Guideline

Social Media Assets

A hand holding a phone with an WIC graphic

Multiple illustrations of Thanksgiving foods

Multiple illustrations of veggies moving around

A mom holding a baby with her husband behind

Print Materials-Stickers

Brochure design I created, proudly featured at the conference.

somebody's hand with a brochure at a conference

Coloring books

WIC Enrollment Campaign

The “Support is Closer Than You Think” campaign was developed to raise awareness of the WIC program, which provides nutrition assistance, education, and support to eligible families. The campaign aimed to connect with target audiences through relatable messaging and accessible channels, ultimately increasing enrollment and improving perceptions of the program. Survey results highlight its strong reach, positive reception, and meaningful impact on participation.

The campaign effectively raised awareness and strengthened perceptions of the WIC program. Two-thirds of respondents recalled seeing ads on Facebook, and 80% reported a positive view of the program. Among respondents, 64% were currently enrolled, while 40% of non-enrollees indicated they were considering enrollment—particularly after seeing the “Support is Closer Than You Think” ad. Overall, the WIC program was viewed as helpful, with many participants expressing satisfaction with benefits such as nutrition education and formula support.

Printable|Digital Materials

Designed print-at-home and digital assets for the WIC Strong campaign, creating accessible resources that promote nutrition, health benefits, and program awareness for families. Materials are available on the official WIC website—or click each item below to view.