EBSA

Project Details

Industry

Public Health Care

Service

Graphic Design

Role

Graphic Designer

Year

2022-2024

EBSA
Employee Benefits Security Administration

Developed brand guidelines and designed all campaign elements from scratch, collaborating with copywriters, art directors, and program managers to communicate EBSA’s mission and workers' rights under MHPAEA (Mental Health and Substance Use Disorder Parity) and HISP (High Impact Service Provider) through engaging digital display banners (JPG, GIF), DOOH, native ads, social statics, and social videos, using InDesign, Illustrator, Premiere Pro, and Photoshop while applying skills in layout design, color contrast checks, branding, and visual asset creation.

Brand Guideline

Organized and documented all brand assets, including logos, creatives, fonts, color guidelines, and media specs, ensuring design consistency across banners, social media, videos, DOOH, and native ads.

Social Media Campaign Assets

Created social media ad assets that conveyed EBSA’s commitment to being a constant, supportive presence in people’s lives. Designed engaging visuals to communicate accessibility, trust, and assistance, helping audiences understand that EBSA is always nearby to help.

Animated Banners

Gif, social static design, Yellow color theme

Gif, social static design, Green color theme

Gif, social static design, Blue color theme

Animated Banner, Text saying "not a bot" with a person who is helping people wearing headphone

Animated Banner, Text saying "Having trouble with job benefits?" with a person looking desperate

Animated Banner, Text saying "Are you on track?" with a couple looking for information

DOOH (Digital Out Of Home)

Image, 1080x1920 size social static design, Yellow color theme

Image, 1080x1920 size social static design, Green color theme

Image, 1080x1920 size social static design, Blue color theme

Video Ads

Specifically created all original illustrations for the first video ad.

Website Re-branding: Style Guide and icons

Developed comprehensive brand guidelines for the EBSA website, focusing on enhanced user experience and 508 accessibility compliance. Utilized Adobe XD to drive ideation, branding, and style guide creation. Additionally, designed and delivered over 400 custom icons to support consistent visual communication across the platform.