iMadi
Project Details
Industry
Family Support Services
Service
Graphic Design
Role
Graphic Designer
Year
2025
iMadi
This self-initiated project reimagines original design work I created for imadi, a nonprofit supporting families facing complex pediatric medical conditions. After the collaboration ended, I revisited the materials to explore a softer, more immersive visual language that could deepen emotional impact.
Using the original assets as a foundation, I rebuilt each piece from scratch on a web-based platform, enhancing them with AI tools like Adobe Firefly and Photoshop’s generative fill. The result is a standalone project with a dreamlike, gentle atmosphere that conveys care, warmth, and community—showcasing my ability to revive and transform past work into emotionally resonant narratives using emerging design tools.
Original Campaign Materials
These designs were created to clearly communicate detailed information for families. The static layouts prioritized clarity, organization, and accessibility, ensuring the resources were easy to read and reference.
Redesign: From Static to AI-Enhanced Motion
I set out to see how the same content could connect with people in a warmer, more emotional way—by reducing the text, softening the visuals, and introducing gentle motion. The redesigned version uses minimal text, a warm color palette, and AI-generated imagery combined with thoughtful pacing and transitions. The result is a welcoming, dreamlike atmosphere that conveys care, community, and hope, while showcasing how AI can breathe new life into existing designs.
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