PRV (CDC) and CDCF
Project Details
Industry
Public Health Care
Service
Graphic Design
Role
Graphic Designer
Year
2022-2025
PRV
Pan Respiratory Virus Public Education Campaign (by CDC)
Designed infographics and 400+ visual assets for the 2024–2025 “Pan Respiratory Virus (PRV) Public Education Campaign (PEC), Risk Less. Do More.” campaign, supporting PRV Education’s healthcare and vaccination outreach.
Created clear, inclusive visuals to communicate key metrics—such as a 30% increase in engagement, 10M+ impressions, and reach across 50+ communities. Assets included banners, DOOH, print materials, flyers, and videos, all crafted using Adobe Illustrator, InDesign, and Photoshop to engage health-focused, community-based audiences.
Infographic Carousels for a Comprehensive Project Overview
Webinar Assets (Zoom background, Flyers, Social Media Banners)
CDCF
Centers for Disease Control and Prevention (CDC Foundation)
As a graphic designer, I created visually engaging designs to communicate vaccine science, using trustworthy imagery and diverse representation, particularly focusing on African American audiences. I simplified the vaccine development process with illustrations and layouts, highlighting credible research. Colors like blue and green conveyed trust, while bold fonts ensured legibility. Icons and illustrations made the data digestible while reinforcing vaccine safety.
Brand Guideline
Social Media Assets
Assessment and Satisfaction Survey Results Report
After the social ads were implemented, the research team conducted a survey that shows their effectiveness in promoting COVID-19 vaccination among Black and African American communities. The results reveal that 93% of respondents agreed the ads contained culturally relevant imagery, and 87% felt the messaging helped increase understanding of vaccination benefits. Additionally, 80% of respondents reported that the materials positively influenced perceptions of the COVID-19 vaccine, and 100% of those who used the ads agreed they were clear, easy to use, and helpful in meeting organizational goals. These findings highlight the success of the campaign in driving awareness and engagement.
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